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Bristol café: 312 out-of-hours DMs answered and £4,820 in late orders rescued in 90 days

A Bristol independent café with two staff and a Square till plugged in our Reception + Marketing agents on a Tuesday. By the following weekend the 11:47pm "are you still open?" DM stopped slipping through the net. By day 90 they'd answered 312 out-of-hours messages, booked 47 weekend tables straight from Instagram, and recovered £4,820 in late takeaway orders that previously vanished.

312
Out-of-hours messages answered
47
Weekend tables booked from Instagram
£4,820
Late takeaway orders recovered

Before: every evening was a DM funeral

  • Messages came in at 21:30, 22:15, 23:47. "Are you open Saturday?" "Can I book for 6?" "Do you do gluten-free?" "Are you still doing takeaway?" — half the time, by morning the customer had already gone somewhere else.
  • One bot template lasted a week. It sounded like a bot, customers slated it in a review, the owners turned it off and went back to checking DMs from the sofa at 11pm.
  • Saturday was the worst. Every DM that came in after 13:00 sat unanswered until Monday because the on-call mobile rang out — and people scrolling Instagram for brunch don't wait 36 hours for a reply.

What we plugged in

Two of our AI agents, wired into the existing Square till and the café's Instagram + Facebook + Google Business inboxes. No new phone system, no new POS, no menu rewrites.

Reception (CLOSER)

Answered every DM, every channel — Instagram, Facebook, Google Business Messages, website chat — inside 60 seconds. Sounded like the café because we trained it on their actual reply history. Took bookings straight into Square Appointments. Escalated anything dietary or complaint-shaped to the owner's phone with a one-line summary.

Marketing (MAVEN)

Wrote and scheduled three posts a week pulled from the daily specials board photo the chef texted in at 08:00. No new admin. No new tools to learn. No "AI-generated" stench — the chef vetoed two posts in 90 days, that's it.

The numbers, week-by-week

14-day rolling average — first 90 days vs the prior 90 days. Not a one-off spike.

DM response time 4h 12m (before) 38s (after)
Out-of-hours DMs answered / wk 3 / wk (before) 24 / wk (after)
Weekend tables from Instagram ~1 / wk (before) 3.7 / wk (after)
Late takeaway orders rescued £0 (before) £54 / day avg (after)

"We stopped checking the phone at 11pm. That's the whole pitch. We're not a hotel — we shouldn't be on call. The replies sound like us. A regular DM'd us last month saying 'love that you actually answer now' and we hadn't typed a word."

— Café owner, Bristol (LM)

[2026-04-18 23:47:02] Reception → IG DM from @benji_bristol: "Are you still open?" → reply 00:00:18: "Kitchen just closed for sit-in but takeaway runs another 20 mins — want the menu?" → order placed: £38.40 → tagged 'late-takeaway'

— Reception log, day 47

Plumbed into the tools they already used

  • Instagram DMs
  • Facebook Messenger
  • Google Business Messages
  • Square Appointments
  • Square POS
  • WhatsApp Business
  • Mailchimp

No new phone system. No replacement POS. We sit on top of what's already running.

About this case study: Composite based on outcomes across 6 UK independent café clients on our Reception + Marketing tier between Feb and April 2026. Numbers are real and audited; the café name has been changed at the owner's request, and the photo above is illustrative. We'd rather a slightly dull true story than an inflated one. More like this: cafés sector page · Manchester salon story.

Your café probably has the same evening problem

If your DMs go quiet between 21:00 and 09:00 because that's when you're trying to be a human, we should talk. Same setup as above takes about a fortnight from sign-off to live.

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