What we plugged in
Two of our AI agents, wired into the existing Square till and the café's Instagram + Facebook + Google Business inboxes. No new phone system, no new POS, no menu rewrites.
Answered every DM, every channel — Instagram, Facebook, Google Business Messages, website chat — inside 60 seconds. Sounded like the café because we trained it on their actual reply history. Took bookings straight into Square Appointments. Escalated anything dietary or complaint-shaped to the owner's phone with a one-line summary.
Wrote and scheduled three posts a week pulled from the daily specials board photo the chef texted in at 08:00. No new admin. No new tools to learn. No "AI-generated" stench — the chef vetoed two posts in 90 days, that's it.
The numbers, week-by-week
14-day rolling average — first 90 days vs the prior 90 days. Not a one-off spike.
DM response time
4h 12m (before)
38s (after)
Out-of-hours DMs answered / wk
3 / wk (before)
24 / wk (after)
Weekend tables from Instagram
~1 / wk (before)
3.7 / wk (after)
Late takeaway orders rescued
£0 (before)
£54 / day avg (after)
Plumbed into the tools they already used
- Instagram DMs
- Facebook Messenger
- Google Business Messages
- Square Appointments
- Square POS
- WhatsApp Business
- Mailchimp
No new phone system. No replacement POS. We sit on top of what's already running.
About this case study: Composite based on outcomes across 6 UK independent café clients on our Reception + Marketing tier between Feb and April 2026. Numbers are real and audited; the café name has been changed at the owner's request, and the photo above is illustrative. We'd rather a slightly dull true story than an inflated one. More like this: cafés sector page · Manchester salon story.