CLOSER Use Cases — Trades, e-commerce, clinics, agencies

🔧 Halton Electrical — 4-person trades firm, South London

Inbound: WhatsApp Business · Voice: warm, direct, no jargon

8 min

→ 38 sec reply

+47%

Quote → job

£11.4k

Recovered/mo

Live inbox · 09:47 Tue

💬 WhatsApp Business

Hi mate — is anyone free this week for a consumer unit upgrade on a 3-bed terrace in SE13? Got NICEIC issues from the survey 🙄

From: 07700 90041X · 09:47

Hey — yeah we can sort that. NICEIC remedials are bread and butter for us. Couple of quick ones so I can quote tight: which CU is in there now (Wylex, MK, other?) and roughly how many circuits? If you can WhatsApp a photo of the existing board I'll get you a number this afternoon. Cheers, Dave 👍

Sent by CLOSER (Dave's voice) · 09:47:38

Mode: Autonomous (low-risk replies)

Why it works for trades

Tradespeople are on the tools 6+ hours a day. The 8-minute response window from quote requests is gold — and it's exactly when they can't answer.

Photos in the inbound get auto-flagged so Dave can quote at lunchtime
"Cheers, Dave 👍" sign-off learned from his last 50 replies
Out-of-area postcodes (e.g. SO22) escalated, not declined
NICEIC + Part P scope kept on file — no risk of mis-quoting

🛍️ Saffron & Sage — beauty DTC, 12k followers

Inbound: Instagram DMs · Voice: friendly, emoji-light, on-brand

240+

DMs/week

3.2x

DM → site conv.

9 hrs

Owner time saved/wk

Live inbox · 22:14 Sat

📷 Instagram DM

omg i NEED the saffron serum but is it ok for sensitive skin? i react to literally everything 😭

From: @milly.k · 22:14

Hey lovely! 💛 You're not alone — about 60% of our customers come to us because of reactive skin. The Saffron Serum is fragrance-free and we patch-tested it on a panel including rosacea + eczema before launch. Full ingredient list is here: saffronandsage.co.uk/serum/ingredients — if anything in there worries you, message back and I'll flag it x

Sent by CLOSER · 22:14:21

Mode: Suggest (owner taps send)

Why it works for e-commerce

DTC inboxes spike at 9pm–midnight when the founder is asleep. Replies in <1 min in their voice convert at multiples of a 12-hour-delayed response.

Ingredient queries answered with citation, not vibes
"Sensitive skin" auto-flagged for a follow-up email day 3
Order-status DMs answered via Shopify API in-thread
Refunds & complaints escalated to founder, never auto-decided

🩺 Greenwich Aesthetics — 3-clinician medical aesthetics

Inbound: Email + booking form · Voice: clinical, warm, never sales-y

14h

→ 11 min

+62%

Consult bookings

£8.2k

Recovered/mo

Live inbox · 18:32 Mon

✉️ Email · enquiries@

Subject: Lip filler — first time, nervous! Hi, I'm 34 and have never had any treatments. A friend recommended you. Could you tell me what to expect at a first consult, and roughly the price range for lips? I'd want something very natural. Thanks, Sasha

From: [email protected] · 18:32

Re: Lip filler — first time, nervous! Hi Sasha, thank you for getting in touch and for the recommendation 💛 First consults at the clinic are 30 minutes and free — we'll talk through what you're hoping to achieve, look at your face proportions, and only proceed if a treatment genuinely suits you (we turn around 1 in 4 enquiries away at this stage). Lip filler in our clinic runs £280–£420 depending on volume; "very natural" usually sits in the £280 bracket. If you'd like, I can pencil you in for a Tues/Thurs evening — what works? Either way, no pressure at all. Warmly, Dr Anya / Greenwich Aesthetics

Sent by CLOSER · 18:43:11

Mode: Suggest (clinician approval, JCCP-aligned)

Why it works for clinics

Medical aesthetics enquiries are emotionally loaded and clinically constrained. Speed matters — but tone matters more. CLOSER replies fast in a regulated voice.

Price ranges only — never a firm quote without consult
JCCP/MHRA flagged words trigger clinician escalation
Mental-health red flags (BDD signals) escalated, never replied to
Booking link injected from the clinic's existing system (Pabau / TPS)

💼 Northbound Studio — 6-person B2B agency, Manchester

Inbound: LinkedIn DMs to founder · Voice: founder-led, sharp, no hype

38

DMs/week

11 → 4

Days to qualified call

2.4x

Booked discovery

Live inbox · 11:18 Wed

💼 LinkedIn DM

Hi James — saw your post on positioning for niche SaaS. We're a £4m ARR vertical SaaS for facilities mgmt, growing 30% YoY but our website still reads like a 2019 product hunt launch. Worth a chat?

From: P. Okonkwo (CMO, FacilitiesIQ) · 11:18

Pius — yeah, that's exactly the kind of work we end up doing best (vertical SaaS, post product-market fit, brand catching up with the business). Quick filter so I don't waste your time: are you looking at a full site repositioning, or just messaging/homepage? And is there a deadline (raise, launch, board meeting)? Happy to do a 25-min call this week if it's a fit. — James

Sent by CLOSER · 11:18:54

Mode: Suggest (founder approves)

Why it works for agencies

Founders shouldn't be answering LinkedIn DMs — but the warmest leads always land there. CLOSER replies in 1 minute in the founder's actual voice and qualifies up-front.

Qualification questions baked in (budget / deadline / scope)
Cold-pitch DMs from other agencies politely declined, not ghosted
Calendar link only injected after qualification, not first-touch
Existing-client DMs routed to the account lead, not auto-answered

🍽️ Maris Italian — neighbourhood restaurant, Brighton

Inbound: Instagram + WhatsApp · Voice: warm, family-run, a bit cheeky

320

Msgs/week

98%

Same-day answered

+18

Covers/wk recovered

Live inbox · 19:04 Fri

📷 Instagram DM

hi! any chance of a table for 4 tomorrow around 8? it's a birthday 🎂

From: @lucy.brighton · 19:04

Hi Lucy! 🎂 Sat 8pm is our last sitting and a bit tight, but I've got 7:45 for 4 or 8:30 (90-min table) — which works? Drop the birthday person's name and I'll get the kitchen to do the candle & sparkler when you arrive. xx Marisa

Sent by CLOSER · 19:04:17

Mode: Autonomous (Resy/OpenTable integrated)

Why it works for hospitality

Restaurants get 60% of bookings out-of-hours, by DM. Front-of-house is mid-shift. CLOSER books the table in your existing system in seconds.

Live integration with Resy / OpenTable / SevenRooms
Allergens auto-flagged for the kitchen brief
Big-party (8+) escalated to the GM, never auto-confirmed
"You up?" / abuse / spam politely binned without reply

🏠 Holland & West — independent estate agent, 11 staff

Inbound: Rightmove + Zoopla + email · Voice: professional, helpful, no sales-speak

410

Enquiries/wk

3.1x

Viewings booked

26 min

→ 38 sec reply

Live inbox · 21:48 Sun

✉️ Rightmove forward

Rightmove enquiry — 14 Coleridge Rd Hi, just seen the listing for 14 Coleridge — really interested. Is it chain-free, and can we view this week? We're cash buyers, no chain our side either.

From: Rightmove → enquiries@hollandwest · 21:48

Hi — thank you for the enquiry on 14 Coleridge Rd. To confirm: yes, it is chain-free (vendor has already moved). I've blocked out three viewing slots for you to choose from: Tue 18:30, Wed 12:30, Sat 11:00. Reply with your preferred slot and I'll confirm with the vendor and send the meeting point. As cash buyers with no onward chain you're exactly the buyer the vendor is hoping for. Kind regards, Holland & West Lettings & Sales

Sent by CLOSER · 21:48:39

Mode: Autonomous (Reapit-integrated)

Why it works for property

Portal enquiries land in evening peaks. The first agent to reply gets the viewing. CLOSER replies in <1 min with three slots from the live diary.

Viewing slots pulled from Reapit / Jupix / Alto in real time
"Chain status" answered from CRM, never guessed
Below-asking offers escalated to negotiator, never auto-replied
AML + ID verification request injected for serious enquiries

What CLOSER actually does in your sector.