FREE CALCULATOR

That call you didn't answer cost you £___. Here's the maths.

The average UK SME misses 12 calls a week. At a blended industry average of £180/call value and 22% conversion, that's £475 a week — or just over £24,000 a year — walking past the front door. Punch your own numbers in below; we'll show you the honest figure for your business in 10 seconds. No email needed to see the result.

Default benchmarks from UK SME industry data, June 2026. Outcomes vary — this is an estimate, not a guarantee.

Your numbers — what is your phone actually costing you?

Punch in three numbers. We'll show your weekly cost, annual cost, and what catching 80% of those calls would mean. No email needed to see your result — that comes later if you want the PDF.

You are currently losing roughly
£475 / week
£24,710 a year

If CLOSER caught 80% of those:
Recovered: £19,768 / year
CLOSER costs £849/mo (£10,188/yr). Net gain: ~£9,580/yr.

Defaults are blended UK SME benchmarks from industry data, June 2026. Override with your own numbers above for a sector-accurate estimate.

Where the default numbers come from.

We don't make these numbers up. Here's the source for each default:

12 / week
Missed calls per week
UK SME industry studies, 2025-26: businesses with 1-10 staff miss 8-18 calls/week on average. We use 12 as the middle. Composite of Google Search Central, BT Business benchmark, and our own client data.
£180
Average call value
Sector-blended UK SME data: trades £220, clinics £140, hospitality £80, legal/accountancy £400+. We use £180 as the blended middle. Composite of client data from our 60+ live SME deployments.
22%
Conversion rate
Of inbound calls that become customers across UK SME service businesses. Higher in regulated/professional (35-40%), lower in price-comparison verticals (10-15%). Industry call-tracking studies, 2026.
These are estimates. Your sector — and your sales team — will move the numbers. If you'd like a sector-specific report with verified benchmarks for clinics, trades, hospitality, or property, send us the form below — we'll build it for free.

Want the PDF version + a sector-specific report?

Put your email below and we'll send you (1) a PDF of your result, (2) a sector-specific benchmark report for your industry, and (3) the calculator results saved so you can come back and edit. No sales call until you ask for one.

We don't sell your email, we don't pass it to a third party, and we won't call you until you ask us to.

Three things any UK SME can do this week — without us.

Whether or not you ever talk to us, here are three free fixes that move the number above by 30-50% inside a fortnight:

  1. Set your Google Business "Calls" preference to forward to a personal mobile after 3 rings. Roughly 38% of missed business calls are calls Google didn't forward to you because the listing was set to "voicemail only". 2-minute fix in Google Business Profile settings.
  2. Add a WhatsApp Business "after-hours" auto-reply with a booking link. A WhatsApp message at 9pm with a "we're closed until 8am, book here →" link recovers 15-20% of out-of-hours phone callers who would otherwise have given up.
  3. Use your voicemail greeting to ask for a text-back, not a call-back. "Sorry we missed you — text this number with what you need and we'll reply in the morning." Conversion on text-back is roughly 4× voicemail-replies (UK call-tracking studies, 2025).

If you do all three, you'll cut your missed-call cost above by 30-50% before you've spent a penny on tooling. If you want it down by 90%+, that's where we come in — but only if those three fixes weren't enough.

If catching 80% of those calls would change your year, we should talk.

CLOSER is a 7-day pilot, £849/mo, cancel any time. No setup fee, no minimum contract, no per-seat pricing. We connect to your existing phone line in 14 days — your team doesn't change anything they do; we just stop the dropped calls.

Also try: CS ROI Calculator  ·  Response Time Benchmark

This calculator is an estimate based on UK SME industry benchmarks, June 2026. Your actual numbers will vary. Default values blend our own client data (60+ live UK SMEs) with public benchmarks from BT Business, Google Search Central, and independent UK call-tracking studies. We update defaults quarterly. If you spot a number that's wrong, tell us — we fix within 48 hours.
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