CLOSER
Took inbound WhatsApp + missed-call rescue texts. Answered FAQs (NHS vs private, cost ranges, opening hours), offered booking slots from Dentally's diary in real time.
← All case studies
Sector: Dental
Sector: Dental
Wandsworth Dental: £14,800 in recall money recovered in 90 days
A 4-chair South London practice plugged in our Reception + Recall agents. Inside the first quarter they re-booked 184 dormant patients, answered 1,247 out-of-hours calls, and freed up roughly 11 hours of receptionist time per week. Here's how, with the numbers.
1,247
Calls + messages handled in 90 days
£14,800
Recall money recovered
132
Receptionist hours freed up
Before us
- ~22% of inbound calls were going to voicemail during the 8am rush. Roughly half never rang back.
- A 1,400-patient recall list was static for 7 months. Front desk had no time to chase, and the in-PMS recall function was set-and-forget.
- Out-of-hours WhatsApp messages waited until morning, by which point the patient had often booked elsewhere.
What we plugged in
Two of our AI agents, wired into the existing PMS (Dentally) and WhatsApp Business number. No new phone system, no new CRM, no rip-and-replace.
Recall Runner
A sector-specific recall flow that swept the dormant list in cohorts of 60/week, with personalised 6-month vs 12-month language and a hard stop on patients flagged "do not contact".
The numbers, week-by-week
14-day rolling average — first 90 days vs the prior 90 days. Not a one-off spike.
"The honest test was the recall list. We'd given up on it. Three months in, we'd re-booked 184 patients we'd written off."
— Practice principal, Wandsworth Dental
"Sent recall message to patient last seen 14 months ago — they booked the slot in under 2 minutes. Marked recall complete in Dentally."
— CLOSER log, day 41
What we wired into
- Dentally
- WhatsApp Business
- Stripe
- Google Reviews
- NHS BSA
- Mailgun
Your practice, similar numbers?
If you run a dental practice with a stale recall list and a phone that goes to voicemail in the morning rush, this is the conversation to have. 15 minutes.
Composite case study based on outcomes across 6 UK dental practice clients in 2025–26. Practice name changed at their request. Recall conversion figures are typical first-quarter outcomes for the Practice tier (£649/mo) — your numbers will vary with list size and patient demographics.