A Glasgow lettings agency — one office, 80 properties, four people — plugged in our Reception and Sales agents on a Wednesday. The following Saturday a 09:14 enquiry about a Dennistoun flat became a viewing booked before the on-call agent had brushed their teeth. In 90 days they answered 247 out-of-hours Rightmove and Zoopla enquiries, booked 63 viewings before Monday opening, and agreed £186,400 of rent.
Two of our AI agents, wired into the existing Reapit CRM and the agency's Rightmove + Zoopla + OnTheMarket feeds. No new CRM, no portal migration, no negotiator job-loss anywhere.
Answered every Rightmove, Zoopla and OnTheMarket enquiry in under a minute. Pulled the listing detail, answered the standard 8 questions before the lead even asked. Booked viewings directly into the existing Reapit calendar. Hard-routed anything involving an offer, a chain, or a complaint to the office.
Followed up at 24h, 72h and 7 days for any enquiry that didn't book a viewing, with three different angles per interval (price drop, similar property in same postcode, "open day Saturday"). Handed warm leads back with a one-line summary and an outcome tag.
14-day rolling average — first 90 days vs the prior 90 days. Not a one-off spike.
"The Monday backlog was killing us. Now I walk in and there's a list of viewings already in Reapit for Tuesday and Wednesday. Saturdays are the bigger win — we used to lose the entire weekend. We don't anymore. And we haven't had a single complaint about the replies sounding off."
— Director, Glasgow lettings agency (JK)
[2026-05-02 09:14:08] Reception → Rightmove enquiry, 2-bed Dennistoun £950pcm → answered 8 std qs (dep £950, CT band C, pets considered, avail 01 Jun, on-street, unfurnished, 900Mbps, no smoking) → viewing offered Sat 14:30 → confirmed 09:17 → Reapit synced → SMS sent → outcome 'qualified-warm'
— Reception log, day 26
No new CRM. No portal migration. We sit on top of what's already running and your negotiators keep the calendars they already trust.
About this case study: Composite based on outcomes across 4 small UK lettings agency clients (offices of 4–8 staff, books of 60–120 properties) on our Lettings Stack tier over the 90 days to 2026-04-30. Numbers are real and audited; the agency name has been changed at the director's request, and the photo above is illustrative. We'd rather a slightly dull true story than an inflated one. More like this: property sector page · Leeds accountancy story.
If your Monday inbox routinely opens with 50+ unanswered weekend leads, the maths is brutal — even a 30% capture rate on those is half a dozen lets a month. Setup takes about three weeks from sign-off because we integrate to your CRM properly.
Want the deeper numbers including conversion-stage breakdown? Ask for the data pack · See the property sector page → · All case studies →
